If you’re looking to recruit employees for your business and don’t know where to start, one Bowmanville resident just might have the advice you need to get things rolling.

Jamie Allison, a native of Bowmanville, recently published his book titled Jackpot! A Step-by-Step Guide to a Winning On-Campus Recruitment Campaign – a book which he says can be a great guide for different types of businesses and companies of all sizes, looking to hire people.

Allison drew from his years of experience as a human resources professional in writing the book. He has held HR positions in a number of companies ranging from retail, health care, and packaged goods.

According to him, the best way for small businesses with no human resources personnel to look for new workers is to tap into campuses and schools. Contrary to popular belief, making use of campus recruiting doesn’t have to be expensive – that is, if you do things right.  

He adds that companies would be wise to send recruiters with the aim of showing the lives students would have, say 5 years into the future, if they choose to be part of the company. Students are receptive he says, and will listen to those who want to build rapport.