Thunder Bay Public Library Sports All New Logo
In an effort to sport a newer look and feel, the Thunder Bay Public Library has adopted a new logo and hopes that the change ushers in a more dynamic entry to the 21st century.
The library gave the public its first look of the new logo on Monday, culminating an endeavour that started last fall. The library first began searching for a logo late last year, narrowing their search down to 20 designs from which the library board members made their final choice.
The library apparently wanted to select a design that had a free and loose brush stroke feel, akin to a child’s sense of freedom. The library’s board is said to have chosen from other more serious designs, finally settling on the more colourful logo the public saw on Monday.
According to Janine Chiasson, writer for Generator Strategy Advertising, the Thunder Bay Public Library sought feedback from focus-groups, who wanted a design that was colourful and full of life. She hopes that the new logo will excite and appeal to both children and adults.
The new logo is also a way of ushering in the change we see today in libraries. Chiasson pointed out that gone are the days of libraries offering only books and selected print publications. Today’s libraries now offer a wide range of media, including free access to the internet, audio, video, and even games.
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